Our Partnership with Pure Start — A Social Enterprise

Pure Start Incorporated is a non-profit social enterprise established by Pure Living to expand what’s possible for people with disability.

It was created to move beyond traditional support offering real opportunities to build skills, develop confidence, and engage meaningfully in the community through hands-on experience.

Pure Start operates as a purpose-driven enterprise, using business as a vehicle for inclusion, creativity, and real-world skill development. Every activity is guided by impact, not income, with 100% of proceeds reinvested back into disability supports.

Pure Start is built around four key elements that develop real-world skills, confidence, and independence:

Creating & Delivering Real Outcomes

People involved in Pure Start build practical, creative, and work-based skills through hands-on activities that produce real outcomes from handcrafted products to community-based services. Through this process, they develop teamwork, responsibility, and pride in their work.

Learning & Preparing at the Hub

At the Community Access & Skills Hub, participants build the skills behind the activity learning how to describe products or services, use point-of-sale systems, and prepare for real interactions. Through guided practice and structured scenarios, confidence is developed in a supportive environment before stepping into the community.

Engaging in Real Community Settings

Participants take these skills into real community environments, building real-world experience along the way. These opportunities strengthen confidence, teamwork, and customer interaction skills, while also developing practical experience using point-of-sale systems all within a supportive, hands-on environment.

Reinvesting 100% Back into Disability Supports

Pure Start exists to create social impact, not financial profit. Every dollar raised is reinvested into disability supports that expand opportunities, resources, and experiences creating a continuous cycle of learning, growth, and community connection.

What Makes Pure Start Different

Shared market proceeds

Pure Start operates as a skill-building social enterprise. People involved may receive a share of market proceeds in recognition of their contribution reflecting effort, teamwork, and participation.

Strong participant voice

Pure Start is shaped with participants, not for them. Participants help guide planning and decision-making, and each Pure Start board includes participant representation to ensure lived experience remains central.

Clear and transparent operations

Pure Start maintains open communication about how funds are used — what is purchased, why, and how it directly benefits people involved in the program. This transparency builds trust, accountability, and shared ownership.

Pure Living’s Partnership with Pure Start

Pure Living provides access to their Community Access & Skills Hub, offering a dedicated creative and learning space for PureStart activities. Pure Living staff also contribute guidance and volunteer support, helping people develop products and prepare for market events.

Pure Start operates as an independent registered non-profit, enabling a true social-enterprise model where all funds are reinvested directly into opportunities, resources, and supports for people with disability.